Role Of Search Engine Optimization In Business Promotion


Role Of Search Engine Optimization In Business Promotion

Every year the internet is growing exponentially as more and more material is fed consistently every second . Hence internet has become an essential module in the social and business lives of billions of people worldwide .And though they seldom give it a moment’s thought , Search Engine that help them circumnavigate through a multitude of pages , images , video clips and audio recordings on the world wide web have also become essential . The proliferation of the internet Search has played two important roles :
It has enabled people to quest for information ,and they could now discover what they want .
Providers of products , services and information could locate the right spectators at negligible cost from anywhere across the world thus eliminating the boundaries imposed by geographies. The internet has also enabled information propagation for people from various walks of life and strata , thus laying the footing for an “ Information Age “ , where data , facts and figures from almost any conceivable idea or topic is obtainable to an individual at a mouse click .As a result , a contrivance for discovering and organising internet information becomes imperative and the search was born  , users could now find what they wanted and providers of products , services and information could locate the right audience at negligible cost , encouraging still more contented . Search technology  ,shortened basically to search in the IT world , and denoted to as such , is only two decades old but is one of the most imperative mainstay of today’s internet economy .It is the search engines that provide admittance to and allow us to discover the trillions of web pages available in the virtual world . While looking at the broader picture of search engine usage , amazing data points are available from several studies .
  1.          In 2014 , Google is the top most used search engine with around 67% of search done worldwide.
  2.         Second to the list is Bing , covering around 15% of the online search worldwide.
  3.        Then comes yahoo , number third on the list , used around 13%  by the online users 

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