Top 6 Online Small Business in 2020
Post By -DigitalCookies
We
are living in a world ruled by technology. We spend hours every day working on
computers and laptops, scrolling through social media and the internet looking
for information and entertainment. With increasing dependence on the internet,
digital marketing is here to stay. Creating a website or blog is not enough
anymore. The products and services have to be marketed on the internet to get
the required results. This has made way for many small and independent
entrepreneurs to start digital marketing firms. Providing digital marketing
services is a lucrative business that helps the startups grow while enabling
the businesses to boost their sales. There are various types of digital
marketing services a firm can offer.
o
SEO is the process of increasing the
visibility of the website in the organic search engine results. When a person searches
for a particular product or service on the internet, he/ she is provided with a
list of search engine result pages (SERP) with links to various websites that
claim to provide the required information.
o
For a website to be listed among the
top 10 of these results the content on the website has to be optimized for
search engines and the websites should have a higher rank on SERP. This enables
more organic traffic to be generated for the website and increases viewership,
which will lead to an increase in customer base.
o
SEO trends keep changing as the search
engines change their algorithms. SEO is not about building the website; instead,
it is about building a solid presence on the internet and becoming visible.
SocialMedia Marketing (SMM)
o
No business should ignore the
advantages offered by social media. With millions of people using Facebook, Twitter,
Instagram, etc. it makes absolute sense to market a brand on such platforms.
o
Moreover, brands can directly connect
with the audience on social media. Replying to their messages, comments,
organizing contests, etc. will improve the interaction between the business and
the customers.
o
Trending hashtags, using Facebook and
Twitter ads, sharing interesting and quality content on the social media pages,
encouraging users to comment and share, etc. are some ways to promote a
business on social media.
Content
Marketing
o
Content marketing is a process in
which relevant and quality content (information) is shared on the web and
social media pages of a business to attract the audience who are looking for
related information.
o
Tweets, images, videos, and blog posts
are categorized under content. It is essential to deliver the kind of content
the audience is looking for. This depends on the type of products and services
provided by the business and the market segment it is aiming to attract.
o
The content should include the
keywords that work well for SEO. At the same time, the keywords should not
appear irrelevant in the content.
Resume
Writing
o
Resume writing is a different kind of
digital marketing service. Many employers are now searching through websites to
identify potential employees for their company.
o
In such instances, a resume posted on
these websites can provide a dream job or snatch away all hopes of getting one.
Each resume has to be unique and reflect the person while highlighting the
positive traits.
o
The resumes should include certain
keywords and phrases that will grab the attention of the prospective
employer.
Blogging
o
While blogging seemed nothing more
than a hobby until a few years ago, it is now a digital marketing technique.
o
Blog posts with promotional and
information content are shared on the website and social media pages of the
business.
o
Brands can have tie-ups with
individual bloggers to promote their business or they can approach the digital
marketing service providers to create innovative content for the website blogs.
Graphic
Designing
o
Designing the logo, banners,
brochures, newsletters, invitation cards, promotional items (Tshirts, mugs,
keychains), leaflets, etc. come under graphic designing.
o
Graphic designing services are used to
promote business in interesting and exciting ways. A graphic designer plays an
important role in taking the brand into the market.
While
there are many other digital marketing services that are offered by many firms,
the above services are in demand in the market.
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